Snket Desai
Co-Founder & Editor-in-Chief
Charlotte, NC (previously New York City)
Snket is a Senior SEO Manager with deep experience building and scaling data-driven digital products. At CoinDesk, he helped grow organic traffic to over 15 million monthly visitors and a Domain Rating of 90, working across technical SEO, content strategy, and programmatic page generation at scale. At Capital One Shopping, he contributed to growing organic sessions to 7.4 million, focusing on the intersection of data engineering and search visibility.
Eat Real Food NYC was born from a personal need. After years of living in New York City and spending too much time cross-referencing Yelp reviews, Google Maps ratings, and the NYC Health Department inspection database just to find a restaurant that was both healthy and clean, Snket decided to build the tool he wished existed.
The technical architecture behind Eat Real Food NYC — from the data pipeline that ingests and cross-references three separate data sources, to the programmatic SEO layer that generates optimized pages for every borough, neighborhood, and diet type combination — reflects the same approach to data-driven product building that Snket has applied throughout his career.
Rohan Kadam
Co-Founder & Marketing Lead
North York, Ontario, Canada · University of Mumbai
Rohan Kadam is a Marketing Leader with a sharp focus on brand positioning, audience growth, and community-led marketing. With a foundation built at the University of Mumbai and honed through hands-on entrepreneurial work, Rohan brings a distinctly user-first perspective to everything Eat Real Food NYC publishes and promotes.
At Eat Real Food NYC, Rohan leads all marketing strategy — from how the brand speaks to health-conscious New Yorkers, to the content and community channels that drive awareness across the city's five boroughs. His work ensures that the directory reaches the people who need it most: diners who care about what they eat and want honest, verified information to guide their choices.
Rohan and Snket share the belief that great healthy food should be easy to find for everyone in New York City — not just those who know where to look.
VERIFICATION PROCESS
How our data gets verified
Eat Real Food NYC does not rely on a single data source. Every restaurant listing in our directory is built from three independent data layers that cross-reference and validate each other.
Government records
The NYC Department of Health and Mental Hygiene provides the foundational layer: inspection grades, scores, dates, and violation records. This is the only source of official food safety data in New York City, and we pull it directly from the NYC Open Data portal.
Business listings
Google Maps Platform provides business-level data: verified addresses, operating hours, phone numbers, user ratings, and review volumes. This layer confirms that a restaurant exists, is currently operational, and gives us the user sentiment data that feeds into our Health Score.
AI-assisted analysis
Our dietary tagging pipeline uses Claude AI to analyze each restaurant's cuisine type, public menu data, and business description to assign dietary tags. Every tag is subject to the conservative tagging policy described in our editorial standards, and spot-check reviews are conducted regularly.
Help us improve
Eat Real Food NYC is a living project. If you have local knowledge about a restaurant in our directory — a dietary tag we missed, a grade that has changed, a restaurant that has closed — your input directly improves the resource for everyone.